Sable&Hawkes
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Asteris – Product Identity & Launch Strategy

Asteris is a new app for the pharmaceutical drug discovery sector. Our brief was to name, position and launch it. Our challenge was to do so when it had no proven track record in a saturated market, from scratch with a small budget in less than four weeks.

Three positioning routes were explored until we settled on one central idea: Freedom to Explore. From that core premise we created a logo and graphic system distilled from three elements; the name and letter ‘A’, chemical compounds and the concept of linked ideas which was supported by a full visual identity toolkit and set of key marketing messages.

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 Sable identified the strengths of the brand by talking to staff and a range of key stakeholders. They checked their findings and tested the messages at every stage and were meticulous in planning their approach. In sharing their ideas and plans clearly it really helped us “own” the new messages and feel confident that we have a solution that everyone would get behind. It has been a pleasure to work with Sable and we are delighted with the work they have produced.   Nick Foster  Head of Commercial Operations, Optibrium

Sable identified the strengths of the brand by talking to staff and a range of key stakeholders. They checked their findings and tested the messages at every stage and were meticulous in planning their approach. In sharing their ideas and plans clearly it really helped us “own” the new messages and feel confident that we have a solution that everyone would get behind. It has been a pleasure to work with Sable and we are delighted with the work they have produced.

Nick Foster
Head of Commercial Operations, Optibrium

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