Sable&Hawkes

Blog

What lies beneath. Incidents and accidents, hints and allegations.

Oh and a stack of articles and best practice pieces for anyone interested in brand, marketing, graphic design or communication.

All thoughts our own. All opinions welcome.

Stories and Rewards: A short on effective marketing communication.

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Marketing communication triggers emotional responses in the brain. The more effective the marketing, the more appropriate the trigger. But communication never exists in a vacuum and these emotions are themselves connected to deeper stories and rewards.

Logically therefore, for marketing communications to work effectively, two things must happen:

1. We must first determine what the story is and why that matters to our audience
2. And then provide them with a clear and positive emotional reward.

That is effective marketing communications.

We are Sable&Hawkes.
Nice to meet you.

Adrian Kimpton