Sable&Hawkes

Blog

What lies beneath. Incidents and accidents, hints and allegations.

Oh and a stack of articles and best practice pieces for anyone interested in brand, marketing, graphic design or communication.

All thoughts our own. All opinions welcome.

10 soundbites to brand success:


This is just one article from the latest issue of our design and marketing magazine Rise – which is available to download free now.

Brands are:

1 Making a promise. Keeping a promise
2 And delivering proofs not potential
3 Remember,ing strong brands are not made by the timid
4 And an experience is very hard to commoditise
5 Wherever possible, working to better the human condition
6 As actions will always speak louder than words
7 Competing for relevance not attention
8 Sticking to what you believe in and seeing it through
9 Being witty and interesting but above all, being yourself.
10 And in the end, remembering, all you need is less.

 

Adrian Kimpton