The second edition of Sable&Hawkes marketing and design magazine Rise will be is out at the back end of February. Here's a clue at the design for the new issue. To receive an advanced copy via email just contact: firstname.lastname@example.org
Given how difficult it has become to generate a sustainable competitive advantage through product development or innovation alone, its no surprise that branding has evolved beyond the positioning of features and benefits to creating value and loyalty through the meanings that products can generate.Read More
From the ripe old age of five, my neice supported Arsenal. She wouldn’t go anywhere without her red scarf, slept in her number ten shirt and hogged the sofa with her dad when ‘the match’ was on. It was her life and has become a life-long infatuation. She was a true part of the tribe. Here's why ...Read More
On the high street today there is an excellent example of how a single strong, ‘big’ idea, can create a truly powerful brand. This is an article about that company and how they created such a compelling brand position ...Read More
The mother, and father of all copywriting rules: every sentence you write must make your reader want to read the next sentence you write. It’s that simple. And it’s that difficult. And the magic is always in the line....Read More
Every graphic, every logo, every image we shoot, design, produce and apply online or printed, is an image file. And every image file will be a particular file format, each optimised for a specific use. Get it right and the job is picture perfect, get it wrong and you get fuzzy all over, handed a giant download or an unsightly box with a cross in it at the bottom of your email.
So, bear with us, its not too long and its not too technical but what follows might just help the next time the press need a mugshot of the chairman, the exhibition centre need a logo fast or you’ve added a tiff from your photographer to your website and the whole things ground to a halt.Read More
Branding is ... 10 soundbites to get your thinking.Read More
... you may not be aware of it but your brain will acknowledge and associate sense and emotion to the green-ness of the grass, the blue-ness of the sky, the darkness of the night and the red-ness of the traffic light that instantly tells us to stop...Read More
For many organisations, bringing alive their values is a challenge unmet. Often senior management espouse the values, don’t practise them, but expect them of others. However when values are in the strategic plan or on the back of business cards, expectations are raised that these values will be demonstrated.
And when they are not, cynicism abounds and we all look at 'what really happens around here'....Read More
Lets start with some key dates In January 1977, The first successfully mass marketed personal computer, the Commodore PET was introduced to the world. In the same year, the Apple II (usually referred to as the "Apple") was also introduced and the digital age, also known as the information age, as we know it began. On 6 March 1983, Motorola launched the DynaTAC mobile phone the first commercial mobile phone and on 6 August 1991, the World Wide Web went live to the world and on 30 April 1993 CERN put the World Wide Web software in the public domain.
And I think its fair to say the world hasn’t been the same since.Read More