A mini blog on colour

... you may not be aware of it but your brain will acknowledge and associate sense and emotion to the green-ness of the grass, the blue-ness of the sky, the darkness of the night and the red-ness of the traffic light that instantly tells us to stop...

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Six simple criteria for designing a successful logo.

A logo is a badge, a summation, signature or road sign – deriving its meaning from the qualities of the organisation or product it is representing. It is not, in itself a sales tool, but it is a rallying cry, a mark in the sand as well as on the page, and a key identifier, across all media, of the essence of you or your product. But whatever they are, or indeed are not, they are commonly the most discernible representation of an organisation or product.

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Graphic design and free creative pitching

The annual Design Industry Voices survey, compiled by Fairley Associates, Gabriele Skelton and En Pointe Marketing, shows that 49 per cent of those surveyed said they were making more free creative pitches to prospective clients than at this time last year.

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Lets talk values.

For many organisations, bringing alive their values is a challenge unmet. Often senior management espouse the values, don’t practise them, but expect them of others. However when values are in the strategic plan or on the back of business cards, expectations are raised that these values will be demonstrated. 

And when they are not, cynicism abounds and we all look at 'what really happens around here'....

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Six Key Themes of Branding in the Digital Age

Lets start with some key dates In January 1977, The first successfully mass marketed personal computer, the Commodore PET was introduced to the world. In the same year, the Apple II (usually referred to as the "Apple") was also introduced and the digital age, also known as the information age, as we know it began. On 6 March 1983, Motorola launched the DynaTAC mobile phone the first commercial mobile phone and on 6 August 1991, the World Wide Web went live to the world and on 30 April 1993 CERN put the World Wide Web software in the public domain.

And I think its fair to say the world hasn’t been the same since.

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The changing face of marketing communication

For the last few hundred years we have been mass producing products and services, campaigns and careers. In the new world we are increasingly on our own. We can choose what we want to do, what to believe, what to think, for ourselves. Now is the era of mass individualism. Billions of people with millions of choices, and with the freedom, technology and means to make them.

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Digital vs physical and the future of retailing

More and more companies are realising that having a single digital or physical focus to their marketing does not reflect the browse and purchase behaviour of the modern consumer, who continue to utilise a combination of channels and platforms across their journey.

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A simple and practical guide to writing your Comms Plan

You can call it strategic planning, a communications audit or a marcomms plan but in the end planning how, why and to who you talk to as an organisation is all about making the best use of your time and resources – to get something done – be it more sales, better funding or recruitment, greater staff engagement or simply wanting to raise your profile. This is how we do it with our clients.

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