A mini blog on colour

... you may not be aware of it but your brain will acknowledge and associate sense and emotion to the green-ness of the grass, the blue-ness of the sky, the darkness of the night and the red-ness of the traffic light that instantly tells us to stop...

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Lets talk values.

For many organisations, bringing alive their values is a challenge unmet. Often senior management espouse the values, don’t practise them, but expect them of others. However when values are in the strategic plan or on the back of business cards, expectations are raised that these values will be demonstrated. 

And when they are not, cynicism abounds and we all look at 'what really happens around here'....

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Six Key Themes of Branding in the Digital Age

Lets start with some key dates In January 1977, The first successfully mass marketed personal computer, the Commodore PET was introduced to the world. In the same year, the Apple II (usually referred to as the "Apple") was also introduced and the digital age, also known as the information age, as we know it began. On 6 March 1983, Motorola launched the DynaTAC mobile phone the first commercial mobile phone and on 6 August 1991, the World Wide Web went live to the world and on 30 April 1993 CERN put the World Wide Web software in the public domain.

And I think its fair to say the world hasn’t been the same since.

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The changing face of marketing communication

For the last few hundred years we have been mass producing products and services, campaigns and careers. In the new world we are increasingly on our own. We can choose what we want to do, what to believe, what to think, for ourselves. Now is the era of mass individualism. Billions of people with millions of choices, and with the freedom, technology and means to make them.

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If you can’t explain it to a six-year-old, you probably don’t understand it yourself.

To quote Einstein: ‘If you can’t explain it to a six year old, you don’t understand it yourself.’ Simplicity is genius. As we are increasingly bombarded with more information than we can handle and suffering the effects of information overload, we need to discover the art of less. We need to get to the point; what we leave out is as important as what we put in.

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The truth about brand programmes, value systems and mission statements

A global multinational went through a rebranding process and came up with a typical set of corporate values: communication, respect, integrity and excellence.

All good stuff right? Well, yes, but truly valuable to the organisation? In this case, no. These were the values of Enron circa 2001 – and we all know how that story ended. You can’t read the management press and not come across a company trumpeting how it engaged its employees in its exciting rebranding programme – unfortunately, most of us have had to sit through what this engagement usually involves.

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Doing a Ratner. An open letter to Barilla, the pasta people ...

The pasta world is boiling over at the less than sensitive comments made by the Chairman of the world's largest pasta company Barilla, Guido Barilla. Comments made on Italian radio revealed that Mr Barilla would refuse to use homosexual couples in the company’s promotional activities and advertising. He has since partially apologised (but not retracted) his comments which included forthright views on gay families and same-sex adoption.

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