Rise has hit the streets. Read on for download links for both issues one and two of Cambridge's foremost design and marketing magazine.Read More
Better put my stamp on it I suppose.
The second edition of Sable&Hawkes marketing and design magazine Rise will be is out at the back end of February. Here's a clue at the design for the new issue. To receive an advanced copy via email just contact: firstname.lastname@example.org
Given how difficult it has become to generate a sustainable competitive advantage through product development or innovation alone, its no surprise that branding has evolved beyond the positioning of features and benefits to creating value and loyalty through the meanings that products can generate.Read More
From the ripe old age of five, my neice supported Arsenal. She wouldn’t go anywhere without her red scarf, slept in her number ten shirt and hogged the sofa with her dad when ‘the match’ was on. It was her life and has become a life-long infatuation. She was a true part of the tribe. Here's why ...Read More
On the high street today there is an excellent example of how a single strong, ‘big’ idea, can create a truly powerful brand. This is an article about that company and how they created such a compelling brand position ...Read More
The mother, and father of all copywriting rules: every sentence you write must make your reader want to read the next sentence you write. It’s that simple. And it’s that difficult. And the magic is always in the line....Read More
Every graphic, every logo, every image we shoot, design, produce and apply online or printed, is an image file. And every image file will be a particular file format, each optimised for a specific use. Get it right and the job is picture perfect, get it wrong and you get fuzzy all over, handed a giant download or an unsightly box with a cross in it at the bottom of your email.
So, bear with us, its not too long and its not too technical but what follows might just help the next time the press need a mugshot of the chairman, the exhibition centre need a logo fast or you’ve added a tiff from your photographer to your website and the whole things ground to a halt.Read More
Branding is ... 10 soundbites to get your thinking.Read More
... you may not be aware of it but your brain will acknowledge and associate sense and emotion to the green-ness of the grass, the blue-ness of the sky, the darkness of the night and the red-ness of the traffic light that instantly tells us to stop...Read More